Jeweler extraordinaire Abby Meadows from Mettle by Abby needed a brand refresh that didn't stray far from her current brand. Abby had created her own logo and it was near and dear to her heart. What to do when a logo is such a close part of an artist jeweler? Abby knew she could trust her precious Mettle brand with me. After a careful analysis of getting to know her creative process, her target market, her company's goals, and her brand's personality I was able to create a refreshed brand true to its creative heart. The aim was to create a brand that was celebrative, strong, intuitive, exceptional, and that created a sense of freedom. I was able to become so connected to her brand that without knowing it I had carefully chosen a color palette which she had already chosen for her workshop's walls. Complete creative harmony!
