My design for the rebrand of Ferrari Maserati Of Atlanta was created while I worked at The Partnership. This redesign was challenging because although the dealership wanted a new image, the brands of Ferrari and Maserati were to remain untouched. This brand also had to be carried through any collateral, and proudly shown. The logos were the first item to tackle, and once that was clear, the other assets were easier to design. The look I aimed for was a mix of sport, elegance, sleekness, pride and smarts.
